Who we are

Mowbray Park Consulting is run by James. He does the majority of the work himself, and where it makes sense he engages additional skills from a small group of highly skilled specialists who he works with regularly. This enables Mowbray Park Consulting to maintain agility and call upon the most appropriate talent where necessary.

He has experience across multiple cultures and industries, for top tier, challenger, start-up and NFP brands. He has worked for corporates, consultancies and agencies, and is comfortable working in any of these environments.

He has extensive experience in team leadership, strategy development, customer research, stakeholder engagement, relationship building, collaboration and project management.

His work has been recognised for multiple awards, including:

  • Effectiveness (IPA Awards, WARC top 10 in APAC, Effies);

  • Innovation (Fast Company World Changing Ideas, AFR Most Innovative Companies - Most Innovative Media & Marketing Company, Most Innovative Small Business); and

  • Overall impact (World Travel Awards).

His previous roles include:

  • Global Head of Digital, VisitBritain

  • Head of eCommerce, Disney Store Europe

  • Chief Strategy & Experience Officer, whiteGREY

  • Chief Experience Officer, Grey Group Asia Pacific, Middle East & Africa

Photo of James

We’ve helped businesses with a diverse range of challenges, here are some examples:

  • Developed the digital guest experience strategy for Melbourne & Olympic Parks & delivered a digital program of work that included redesigning & building 5 websites in 6 months

  • Evolved Volvo’s brand positioning, and developed their digital and customer experiences

  • Helped Bankwest transition to a fully online service model by delivering an independent review of their social media technology

  • Spearheaded Chery Motors’ market entry into Australia via delivering a growth marketing strategy & optimising the customer experience

  • Led a brand repositioning for Panadol to modernise the brand, along with the GTM plan for associated campaigns

  • Enabled an Education Tech business to reduce their reliance on 3rd party affiliates by improving their direct proposition and conversion

  • Developed a ‘Moments that Matter’ CX program of work for a multi-national property business

  • Developed a loyalty strategy for Red Rooster

  • Helped Western Sydney University to alter their reputation and increase enrolment numbers via an enhanced focus on the student experience

  • Led VisitBritain’s digital transformation, including building a new global website, developing a new CRM system, and launching three new ecommerce services

  • Developed the online marketing and ecommerce strategy for Disney Store Europe

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